Below you will find a quick and easy SEO walk through. They are simple but they work. You do not need to overcomplicate things when it comes to SEO.There are a couple of features you should always try to optimize on your webpages.They are as follows…
File Name: http://www.yoursite.com/your-keyword.html
Page Titles: <title>Keyword, Secondary keyword</title>
- Always put your main keyword first and then any secondary keywords.- Do not go over 60 characters or repeat keywords

- Remember this is what people will see when they find your site in search
engines, so make sure it makes sense and grabs their attention
Meta Tags: Meta tags are not used by many of the search engines any more but in my
opinion it can’t hurt to use them. Just make sure you do not abuse them by keyword
stuffing them.
<meta name=”keywords” content=”Keyword, keyword2, keyword3…”>
- Put your main keyword first, followed by secondary keywords
- This is a great place to put misspelled words
- Do not repeat keywords
- Stick to 3 or 4 keywords and try not to go over 250 characters
<meta name=”description” content=”Put your description here”>
- Put your main keyword as close to the beginning as possible
- Make sure the description makes sense to human eyes because many search
engines use this as the description for search results. This is a great spot to
give a little sales pitch to help convince people to visit your site.
**Note: Many people believe that meta tags have no effected on search engine rankings.
This is most likely true; however, they certainly do not hurt your rankings so you might
as well use them. They are best used as a tool to help convince visitors to come to your
site and less for SEO purposes. But do not abuse the meta tags by keyword stuffing.**
Headings: <h1>Keyword</h1> and also <h2>Keyword</h2>
- Try to place headers as close to the top of the page as possible
- Headers <h3>, <h4> and so on can help but are usually not necessary and
may start to look like you are trying to manipulate search results.

Images: <img src=”imagetitle.jpg” alt=”keyword” ….>
- If you are using images on your page try to use you main keyword as the alt
tag
- Try to avoid placing images higher on your page than your keyword text
Now that you have an idea of how we are going to construct our pages I am going to give
you a walk through as I begin to build my site.
Home Page
For my home page I am going to target my main keyword which in this case is “Florida
Golf Vacations”. I am also going to look for a few secondary keywords to also target.
Secondary keywords will be keywords that have a lower amount of traffic (to little to
build a separate page for) and are related to my main keyword.
The first content on my home page will be the Header. For my home page I will use
<h1>Florida Golf Vacations and Resorts</h1>. “Florida Golf Vacations” is my main
keywords and “Florida Golf Resorts” is one of my secondary keywords.
Next I will begin to write my content. Again remember to work in your main keyword
and secondary keyword. You will want to include you main keyword in the beginning of
your body as close to the top of the page as possible. You will then want to mix it in
sparingly throughout your body only using it where necessary. We are writing our
content with our reader in mind and not the search engines. So do not use your keywords
unless they make sense. Do not write a sentence just for the sake of including your
keyword. We want our content to be as natural as possible.
Also make sure to mix in variations of your keywords and related terms. To find related
terms you can use a thesaurus or do a Google search for related terms. To search Google
for related terms place a ~ in front of your term and search Google. For example, if I
wanted to use Google to find terms related to “vacation”, I would go to Google and enter
“~vacation” into the search box. Google will them bold any terms that they feel are
related. This search told me that related terms to “vacation” are; “hotel”, “travel” and
“resorts”. I can then mix these terms into my content. Doing this is a simple way to take
advantage of Latent Semantic Indexing.

The Myths
Myth #1 – Meta Tags
Many search engine optimization experts try to tell you the Meta Description and Meta Keyword tags do not work or are obsolete, in fact, while in fact they are a large factor in receiving good and relevant search engine traffic.
Myth #2 – Submitting Often
SEO Experts do not want you to submit your site or pages very often. While it isn’t good to submit pages to a search engine repeatedly in a short time frame, it is still a good idea to submit your web pages at least every two or three weeks till the content begins to appear in that particular search engine. We will cover this subject in more detail in chapter three.

Myth #3 – Optimizing Your Website In-house
SEO Experts and SEO companies do not want you to optimize your website yourself; they cannot make any money that way. They want to charge you a very large fee to do it for you. YOU CAN optimize your website in-house and do a great job. This entire book is about search optimization in-house. If you visit SEO websites and forums, they will do their best to keep you bewildered and confused in hopes of selling you their SEO services.
Myth #4 – Search Engine Algorithm Changes
SEO experts will lead you to believe that when a search engine company changes their algorithm that it will cause you to lose referrals and ranking. Quality content and proper optimization will stand the test of time and search engine algorithm changes.
Myth #5 – Reciprocal Linking
The experts will lead you to believe that Reciprocal Linking is a “must do” thing. While having links from other sites to yours is good, it is not something you should waste long hours convincing other website owners to link to yours. If you have good unique content then other sites will link to you without you having to type up one email or make one phone call. If you follow, my approach to search engine optimization those incoming links will come as well. We will cover this in more detail in chapter five.
If you find my book helpful, please consider making a donation via PayPal, you can do so from
here. I have a family to feed so all donations are welcome!

Myth #6 – Page Rank Is Everything
SEO experts and companies will lead you to believe that to have good search referrals you must be highly ranked by the search engines (i.e.: PR or Page Rank). This myth is utterly preposterous. I have several websites with page ranks of zero yet receive thousands and thousands of search engine referrals each month, month after month.
Myth #7 Sitewide Linking Doesn’t Work
Wrong, site-wide links do work and anyone who tells you otherwise is just fooling him or herself or is trying to mislead you.
Myth #8 New Sites Do Not Have a Chance in the Search Engines
I nearly laugh when I read someone telling readers that new sites will take forever to show up in search engines, or that they will be sandboxed for a period of time in the search engines.
Myth # 9 Automated Submission Tools Will Get Me Listed in a 1,000+ Search Engines
While automated tools have their place, it is definitely does not have a place in submitting to search engines. Do not waste your money on automated search engine submissions or services. Chances are if you use one, you will not get the results you expected and will be wasting your hard-earned money.

Myth # 10 Everyone Posting on SEO Forums Are Experts
Now that is hilarious! See SEO Experts – Seeds of Confusion and Myths section of chapter one.
There are quite a few other search engine optimization myths floating around out there but we are only covering the most popular ones to in this book. If it does not make sense, or you read it on a SEO forum then it is more than likely a SEO myth or SEO urban legend. There are people out there giving good advice, but most are as bewildered and confused as you are about search engine optimization

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A ranking on a search engine is a web page’s listing and relative placement on a results page (known as a SERP) for a certain search query. As an example, if you type “house plans” into the search box at Google, you will get those listings displayed (10 listings per page by default) that Google deems most relevant to the search phrase house plans, sorted in order of relative importance.
The most relevant and most important web pages are listed in descending order. For Google, page relevancy is dependent on how well a web page “matches” a specific word search. Page importance on the other hand is dependent on the quality and quantity of links that point to your web page from other websites.

The Google algorithm can be broken down into two major groups of factors:

On-page (keyword) factors. Keyword factors involve how, where and when keywords are used. Meaning how well your website is optimized for your most important keywords, and if those same keywords appear in your content and in links. Keyword factors determine page relevance.
Off-page (link) factors. These include the quantity and quality of links that point to your site. Link factors determine page importance and are related to Google PageRank (PR). Links play a VERY important role in getting high rankings, particularly for competitive markets.
Very simply put, Google finds pages in its index that are both relevant and important to a search for a particular term or phrase, and then lists them in descending order on search results pages.

Top Things Google Looks For:

Keywords used in link text – both on your site and especially on other websites that point to your site. And the more links you have on other sites that point to your site and that contain your most important keywords, the better, all else being equal.
This is extra important if you are targeting broad, generic or otherwise “competitive” search terms.
2. Keywords used in the title of your Web pages (between the <TITLE> tags).
3. Keywords used in headings (H1, H2) and in the body of your Web pages.
4. The PageRank (PR) of your web pages, which in turn is dependent on the number of links that point to your site from other sites. The importance of these incoming links in turn is dependent on the PageRank of the linking page, which in turn is dependent on the number of incoming links to that page, and so on.
5. Web pages that contain at least 200 words of relevant text content. The more web pages on the site, the better chance of ranking well for a larger number of keyword phrases.
6. How often the content on your site is updated. You should update your site once a month if possible.
7. How fast you are obtaining new links (too many links too fast is a bad thing).

The PageRank Equation

Here is the official PageRank equation. It is calculated by solving an equation that includes each of the billions of web pages in the Google index:

PR(your page) = 0.15 + 0.85 [(PR(page A) / total links (page A) ) + (PR(page B) / total links (page B) ) + …]
A couple of observations to note about the PR equation:
• PR is based on individual web pages – not on a website as a whole.
• The PR of each page that links to your site in turn is dependent on the PR of the pages that link to it, and so on iteratively.
• A link’s value (amount of PageRank or “voting power” forwarded to the linked-to page) is at most only 85% of the linking page’s PageRank value, and this value is diluted (decreased) by the number of other links on that page.
• PR has nothing to do with keywords or text in links – it is purely dependent on link quantity and link strength, as discussed previously.
Some may incorrectly conclude that a link from a page with a PR = 4 and with only a few outgoing links is worth a more than a link from a page with a PR = 6 with 100 outgoing links because for the latter, the “voting power” or value is divided up among 99 other links.
However, you must remember the logarithmic nature of actual PageRank. A link from a PR = 6 page with lots of outbound links may indeed be worth more than a link from a PR = 4 page that has only a few outbound links.

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