Below you will find a quick and easy SEO walk through. They are simple but they work. You do not need to overcomplicate things when it comes to SEO.There are a couple of features you should always try to optimize on your webpages.They are as follows…
File Name: http://www.yoursite.com/your-keyword.html
Page Titles: <title>Keyword, Secondary keyword</title>
- Always put your main keyword first and then any secondary keywords.- Do not go over 60 characters or repeat keywords

- Remember this is what people will see when they find your site in search
engines, so make sure it makes sense and grabs their attention
Meta Tags: Meta tags are not used by many of the search engines any more but in my
opinion it can’t hurt to use them. Just make sure you do not abuse them by keyword
stuffing them.
<meta name=”keywords” content=”Keyword, keyword2, keyword3…”>
- Put your main keyword first, followed by secondary keywords
- This is a great place to put misspelled words
- Do not repeat keywords
- Stick to 3 or 4 keywords and try not to go over 250 characters
<meta name=”description” content=”Put your description here”>
- Put your main keyword as close to the beginning as possible
- Make sure the description makes sense to human eyes because many search
engines use this as the description for search results. This is a great spot to
give a little sales pitch to help convince people to visit your site.
**Note: Many people believe that meta tags have no effected on search engine rankings.
This is most likely true; however, they certainly do not hurt your rankings so you might
as well use them. They are best used as a tool to help convince visitors to come to your
site and less for SEO purposes. But do not abuse the meta tags by keyword stuffing.**
Headings: <h1>Keyword</h1> and also <h2>Keyword</h2>
- Try to place headers as close to the top of the page as possible
- Headers <h3>, <h4> and so on can help but are usually not necessary and
may start to look like you are trying to manipulate search results.

Images: <img src=”imagetitle.jpg” alt=”keyword” ….>
- If you are using images on your page try to use you main keyword as the alt
tag
- Try to avoid placing images higher on your page than your keyword text
Now that you have an idea of how we are going to construct our pages I am going to give
you a walk through as I begin to build my site.
Home Page
For my home page I am going to target my main keyword which in this case is “Florida
Golf Vacations”. I am also going to look for a few secondary keywords to also target.
Secondary keywords will be keywords that have a lower amount of traffic (to little to
build a separate page for) and are related to my main keyword.
The first content on my home page will be the Header. For my home page I will use
<h1>Florida Golf Vacations and Resorts</h1>. “Florida Golf Vacations” is my main
keywords and “Florida Golf Resorts” is one of my secondary keywords.
Next I will begin to write my content. Again remember to work in your main keyword
and secondary keyword. You will want to include you main keyword in the beginning of
your body as close to the top of the page as possible. You will then want to mix it in
sparingly throughout your body only using it where necessary. We are writing our
content with our reader in mind and not the search engines. So do not use your keywords
unless they make sense. Do not write a sentence just for the sake of including your
keyword. We want our content to be as natural as possible.
Also make sure to mix in variations of your keywords and related terms. To find related
terms you can use a thesaurus or do a Google search for related terms. To search Google
for related terms place a ~ in front of your term and search Google. For example, if I
wanted to use Google to find terms related to “vacation”, I would go to Google and enter
“~vacation” into the search box. Google will them bold any terms that they feel are
related. This search told me that related terms to “vacation” are; “hotel”, “travel” and
“resorts”. I can then mix these terms into my content. Doing this is a simple way to take
advantage of Latent Semantic Indexing.

The Myths
Myth #1 – Meta Tags
Many search engine optimization experts try to tell you the Meta Description and Meta Keyword tags do not work or are obsolete, in fact, while in fact they are a large factor in receiving good and relevant search engine traffic.
Myth #2 – Submitting Often
SEO Experts do not want you to submit your site or pages very often. While it isn’t good to submit pages to a search engine repeatedly in a short time frame, it is still a good idea to submit your web pages at least every two or three weeks till the content begins to appear in that particular search engine. We will cover this subject in more detail in chapter three.

Myth #3 – Optimizing Your Website In-house
SEO Experts and SEO companies do not want you to optimize your website yourself; they cannot make any money that way. They want to charge you a very large fee to do it for you. YOU CAN optimize your website in-house and do a great job. This entire book is about search optimization in-house. If you visit SEO websites and forums, they will do their best to keep you bewildered and confused in hopes of selling you their SEO services.
Myth #4 – Search Engine Algorithm Changes
SEO experts will lead you to believe that when a search engine company changes their algorithm that it will cause you to lose referrals and ranking. Quality content and proper optimization will stand the test of time and search engine algorithm changes.
Myth #5 – Reciprocal Linking
The experts will lead you to believe that Reciprocal Linking is a “must do” thing. While having links from other sites to yours is good, it is not something you should waste long hours convincing other website owners to link to yours. If you have good unique content then other sites will link to you without you having to type up one email or make one phone call. If you follow, my approach to search engine optimization those incoming links will come as well. We will cover this in more detail in chapter five.
If you find my book helpful, please consider making a donation via PayPal, you can do so from
here. I have a family to feed so all donations are welcome!

Myth #6 – Page Rank Is Everything
SEO experts and companies will lead you to believe that to have good search referrals you must be highly ranked by the search engines (i.e.: PR or Page Rank). This myth is utterly preposterous. I have several websites with page ranks of zero yet receive thousands and thousands of search engine referrals each month, month after month.
Myth #7 Sitewide Linking Doesn’t Work
Wrong, site-wide links do work and anyone who tells you otherwise is just fooling him or herself or is trying to mislead you.
Myth #8 New Sites Do Not Have a Chance in the Search Engines
I nearly laugh when I read someone telling readers that new sites will take forever to show up in search engines, or that they will be sandboxed for a period of time in the search engines.
Myth # 9 Automated Submission Tools Will Get Me Listed in a 1,000+ Search Engines
While automated tools have their place, it is definitely does not have a place in submitting to search engines. Do not waste your money on automated search engine submissions or services. Chances are if you use one, you will not get the results you expected and will be wasting your hard-earned money.

Myth # 10 Everyone Posting on SEO Forums Are Experts
Now that is hilarious! See SEO Experts – Seeds of Confusion and Myths section of chapter one.
There are quite a few other search engine optimization myths floating around out there but we are only covering the most popular ones to in this book. If it does not make sense, or you read it on a SEO forum then it is more than likely a SEO myth or SEO urban legend. There are people out there giving good advice, but most are as bewildered and confused as you are about search engine optimization

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